Carlsberg: Betterment by Fold 7
- Location:
Carlsberg and Fold7 have announced two new films as part of the existing Betterment campaign, which will air in Denmark before rolling out across other European markets.
'The Delivery' dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be improved with with a positive outlook.
Passing through a fun fair, bakery, and finally a bar, Mikkelsen references familiar Danish examples to illustrate this focus on ‘betterment’. He mentions the reinvention of the wheel as a nod to the famous Danish Christiana bike; the Danish twist that improved the classic pastry; and of course, the small refinements that have made Carlsberg the most balanced Pilsner in the world.
Credits
Title/Project: The Delivery – Carlsberg Danish Pilsner
Agency: Fold7
Agency contact: Ryan Newey
Agency contact job title: Chief Creative Officer
Client name: Russell Jones
Client job title: Global VP Marketing
Creatives: Adrian Lim/ Lucy Aston
Account Team : James Joice/Hannah Liu/Jamie Herman/Chloe Cooper
Producer : Ben Catford/Max Dinunno
Production company: Blink Productions
Director: Martin Krejci
Producer: Ewen Brown
Sound Designer : Mark Hills@ Factory
Music Supervisor: Sean Craigie-Atherton@Siren
Composer: David Etherington
Post Production : MPC
Exposure (media channels): TV, Digital & Social
Title/Project: Snap Pack – Carlsberg Danish Pilsner
Agency: Fold7
Agency contact: Ryan Newey
Agency contact job title: Chief Creative Officer
Client name: Russell Jones
Client job title: Global VP Marketing
Creatives: Adrian Lim/ Lucy Aston
Account Team : James Joice/Hannah Liu/Jamie Herman/Chloe Cooper
Producer : Ben Catford/Max Dinunno
Production company: Blink Productions
Director: Martin Krejci
Producer: Ewen Brown
Sound Designer : Mark Hills@ Factory
Composer: Greg Hulme
Post Production : MPC
Exposure (media channels): TV, Digital & Social
